Our Story

Founded in 2008, EAST is a business unit of Neovation Advisory Pty Ltd. Since 2014, EAST has been developing a scalable and lucrative wholesale capacity business based on compact Ultra-High Throughput Satellites (UHTS) operating in Geostationary Earth Orbit (GEO). EAST's newWave satellites lead the world in terms of capacity delivered per dollar invested. EAST is a game changer and should be on everyone's radar - the best value in satcom.

EAST is the Answer

Whether you are major customer or distributor of satellite services looking for inexpensive capacity, a mobile network operator looking for high quality satellite backhaul and backup, a satellite operator looking to decrease your costs and increase your margins by complementing your existing fleet, a sovereign nation seeking the social and economic benefits of broadband connectivity, or a defence/security agency which needs fast, secure and reliable broadband to guide your systems and protect your assets; EAST is the answer.

World's Best Performing Satellites

EAST's state-of-the-art newWAVE satellites will revolutionize the economics of broadband connectivity and make all satellites in-orbit and on-order obsolete. Each spacecraft consists of a compact medium power bus, an electric propulsion system and an extremely high throughput hybrid Free Space Optical / Radio Frequency communications payload that can be optimized in real-time (i.e. matching supply to demand). Each newWave satellite will deliver hundreds of Gbps across thousands of spotbeams over a regional footprint with initial coverage of Latin America, the Middle East & Africa and Southeast Asia.

World's Most Eco-Friendly Satellites

EAST's newWave satellites will incorporate cutting edge "green" technologies:
- Electric propulsion systems
- Non-toxic satellite propellants
- High efficiency solar panels
- Re-usable launch vehicles
- Carbon neutral teleports
- Environmentally friendly manufacturing processes

EAST's Go-To-Market Strategy

EAST will be a "carrier's carrier" and will wholesale Ku- / Ka-band satellite broadband capacity with initial coverage of Latin America, the Middle East & Africa and Southeast Asia. EAST will offer unbeatable pricing to satellite operators and service providers (ISPs, telcos, CDNs, etc.) in comparison with competitors' GEO satellites and LEO constellations. EAST's newWave satellites will enable DTH operators and content providers to extend their legacy platforms with OTT streaming services offering subscriptions for live TV, VOD, pay-per-view events, console games, home security, music services, enhanced Internet applications, etc.

OUR TECHNOLOGY SOLUTION

EAST's ultra-high throughput newWave satellites provide broadband connectivity to the world's most demanding customers at home, at work and on the move.

Customers expect broadband connectivity everywhere: at home, at work and on the move. EAST's newWave satellites extend the coverage of terrestrial services and deliver broadband to residential, business and government users in areas that are either unserved or underserved. With download speeds in the hundreds of Mbps, EAST will initially offer services in Latin America, the Middle East & Africa and Southeast Asia to vertical markets such as consumer broadband, wireless backhaul, in-flight connectivity, defense & security, e-government, content distribution, etc.

For enterprises and governments, who need to move large amounts of sensitive data around the world, security and reliability are key. EAST's advanced system architecture logically separates and routes data across the company's state-of-the-art satellite network infrastructure while delivering the industry's best cost to performance metrics. Customers can rely on EAST's newWave satellites with strong data encryption to achieve the highest level of security for both domestic and international communications.

The key to delivering cost-effective broadband via satellite is flexible payload technology. EAST's newWave satellites optimally allocate power and bandwidth, in near real-time, to match the fluctuations in capacity demand. In addition to being flexible, EAST can rapidly scale the size of its fleet to address explosive broadband demand growth. With its relatively narrow spotbeams and advanced digital payload, EAST delivers the world's highest capacity density.

Communications-On-The-Move, military, UAVs, firstresponders (police, fire, ambulance, foreign embassies / consulates, customs / border posts, coast guard, etc )

Maritime (cargo ships, naval vessels, fishing boats, cruise ships, yachts), in-flight connectivity (passenger aircraft, business jets) and railways

Extension of coverage by Mobile Network Operators (MNOs) for universal service obligations (3G, 4G/LTE and 5G). Exploding demand for mobile data services

Over-The-Top (OTT) streaming, Content Delivery Networks (CDNs), Video-on-Demand (VoD) and Multichannel Video Programming Distributors (MVPDs) (cable operators / telcos / ISPs).

Reliable broadband connectivity for small to large enterprises in: banking, energy, retail, tourism, forestry and mining (e.g. ATMs, hotels, gas stations, oil wells, etc.)

Polling stations, tax centers, post offices, criminal courts, welfare agencies, prisons. On-line service delivery: social insurance, pensions, regulation, licensing / registration, disaster management.

Broadband connectivity for medical centers, hospitals, health clinics and pharmacies. Facilitates introduction of electronic health records

Broadband access for students, schools, universities, colleges and training centers. Facilitates national testing and evaluation.

United Nations agencies, International Red Cross / Crescent, humanitarian / environmental groups

High-speed Internet access for residences, schools, clinics and small businesses in remote and rural areas. WiFi hotspots located in villages and small communities.

OUR EXECUTIVE TEAM

Robert Jolly

Founder and CEO

Gregory Peckover

CTO

David Lewis

COO

Dr. Saqib Lari

CCO

Robert Jolly
Founder and CEO

An entrepreneur with 40+ years of IT experience including senior executive roles in sales and marketing, business development, funds raising and operations, Mr Jolly has launched firms on the ASX, NASDAQ, Hang Seng and other major bourses. Recently Mr Jolly was Managing Director and significant shareholder of Sirion (Helios Wire) a LEO satellite company focussed on the Internet of Things and founding President and Director of the unlisted public company, Jabiru Limited, a GEO satellite startup sharing a condosat with MEASAT. He has substantial commercial experience in SE Asia, North Asia and East Africa and Europe and has consulted to Telstra, Hyundai Japan, Sanyo, Mitsubishi, DEX, Olivetti, Acer, Toshiba, EAN, Molex and many others. Mr Jolly is a member of the National Space Association of Australia and the Asia Pacific Regional Space Forum.

Gregory Peckover
CTO

An engineer and consultant with 25+ years of experience in satellite communications, Mr. Peckover has held senior management positions with MDA, Viasat, Euroconsult, NSI and Raytheon in systems engineering, technology development, product management and strategic planning. In the past 10 years, he has established an international consulting practice advising investors on market drivers and technology trends in satellite broadband and helping clients to conceive, finance and launch innovative satellite businesses. Advisory clients include Goldman Sachs, McKinsey & Company, Blackrock, Boston Consulting Group, Caisse de Depot et Placement and Macquarie Capital and Asset Finance. Consulting clients include the European Space Agency, VT iDirect, Telesat, O3b Networks and the United Nations.

David Lewis
COO

An executive with 40+ years experience in C-level roles at a variety of North American satellite, telecom and media content delivery businesses, Mr. Lewis has developed and successfully implemented many new technologies and launched several companies. He brings a range of technology and business development experience garnered over four decades of technical, business, regulatory, operations, and licensing. He helped found and launch AlphaStar, Shaw Direct, Xplornet, FreeHD and Clarke Belt 2.0 and has advised Telesat, ViaSat, TerreStar, COMMStellation and Nordicity Group. He has chaired the Canadian Satellite and Space Industry Forum for the past decade as well as advising the Canadian government on spectrum policy as a member of the Radio Advisory Board of Canada and is a member of the ITU Preparatory Committee.

Dr. Saqib Lari
CCO

An international consultant in Asia and the Middle East, Mr. Lari has consulted with Pakistan International Airlines, Pakistan Steel Mills, Sui Southern Gas Company, Tandy Radio Shack, General Electric (UK), Digital Equipment Corporation and Qtech Robotics as well as British Telecom, Global One and several major telecom companies. He has represented PCCW and ABS Satellite Services in Pakistan and Transnet Communications of Belize from the UAE.